Why Is Search Engine Optimization (SEO) Such A Common Conversation Topic

Search engine optimization is one of the very discussed and controversial topics on the net today. Also, it is one of the very misunderstood topics.

In its basic form, search engine optimization (SEO) is act of altering a site such that it does well in the organic, crawler-based listings of search engines.

Now even this quick to the level definition of search engine optimization (SEO) can result in spirited debates about this is and purpose of SEO.

So the question maybe asked, why is SEO such a popular and controversial topic that produces so much debate within the SEO community and the general internet population particularly website owners? In my own humble opinion there are 6 explanations why Search Engine Optimization (SEO) gets the popularity so it currently enjoys.

1. Targeted Website Traffic - In the event that you ask the great majority of website owners and people within the SEO industry what is the main factor to an effective website business and/or operation. A large percentage of individuals will say website traffic and much more specifically targeted website traffic.

Currently on the net, the greatest resource for targeted website traffic on a continuous bases are search engines. On an annual bases stats reveal that around 75% - 80% of purchases made by individuals on the net originally started as a result of a search at a search engine and the great majority of people who visit websites usually come via means of a search engine. Numbers so dominate cannot be ignored even by the biggest opponents of se optimization. Moreover, because SEO is centered on optimizing websites for ranking success related to search engines, it is only natural that people would be interested in the field and practice of search engine optimization (SEO).

2. SEO Controversy - Search engine optimization (SEO) is one of the very controversial topics concerning internet website operations. The proponents of SEO can say so it provides a feasible method for websites to be observed browsing engines which is important for any website desiring traffic on the net today.

However, opponents disgusted with SEO may also say that lots of websites achieve high se visibility without the usage of SEO work and that SEO professionals only provide guess work high cost services that offer no assurances for se ranking success.

This example, which has some merit concerning the arguments on both parties, generates heated debates between proponents of SEO and SEO opponents on a continuous bases which is fought on an everyday bases on forums, blogs, websites and newsletters across the web along with exposure in magazines and on TV.

In other words controversy produces attention and whether you want it or hate it, SEO really does supply a great deal of controversy. Moreover, as long as search engines play a dominant role in generating targeted website traffic, SEO will continue being a popular topic.

3. Money - Search engine optimization is a multiple million-dollar business. Search engines generate billions of dollars annually through advertising. Websites earn billions of dollars for their owners annually via using search engines either through paid advertisements or organic (free) listings browsing results.

It is no surprise with billions of dollars available on an annual bases that anything that can offer an individual or company a competitive edge in the ultra high pace internet world would have been a hot topic for discussion and debate.

Moreover, through a mix of perception and reality that highlights search engine optimization as an integral to increasing internet sales, search engine optimization is really a remarkably popular topic for decision makers within many companies which provides additional awareness of SEO in the business world and beyond.

4. No Standard SEO Rules or Regulations - Search engine optimization (SEO) may be referred to as a contemporary version of the wild wild west. Basically just about anything may be said or done since there are no formal set standards for the industry as a whole.

Therefore, in a genuine sense, nobody is really right or wrong concerning any thoughts, comments or decisions concerning SEO techniques and/or methods. Right or wrong is replaced by what is considered ethical by individuals and everyone features a unique pair of ethics. What one person might consider unethical someone else might consider completely honest, well intended assistance. This is why you've labels such as white hat and black hat SEO within the SEO industry.

5. Search Engines - Search engine optimization was created as a by-product caused by the development, utilization and popularity of search engines. Without search engines, there's no SEO industry in its current form and format.

As statistics on an annual bases confirm, many the targeted website traffic on the net is generated directly or indirectly via search engines and a quite high percentage of internet sales are directly associated with visitors originating from search engines searching for products and/or services Local Lead Generation Business.

With the dominant role that search engines play on the net and the truth that the success of search engines rely on the capacity to provide accurate and reliable search leads to its visitors, successful search engines tend to develop an informal relationship with the SEO industry.

Whereby a specific amount of SEO work with websites tends to greatly help search engines provide what its visitors are looking for which is top-notch search results.

For this reason, sometimes search engines can provide SEO information and SEO recommendations to its visitors directly on the search engines. This can help the SEO industry tremendously by placing the industry in the forefront of the main people which are interested in organic (free) search results which are the se users searching for something specific and the website owners who would like to be found in the se results.

6. SEO Mystery - Minimal SEO professionals will explain what they do regarding SEO work in detail. Some can provide only a little SEO information, which is mainly done as marketing efforts for the SEO professionals in forums, blogs and newsletters. Even the e-books and books which are sold only explain SEO in an over-all nature. Search engine optimization (SEO) is actually a puzzle to the average website owner and/or people interested in organic se rankings.

This mystery produces a advanced of interest regarding the SEO industry and helps feed the popularity of search engine optimization (SEO).